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The PayPal Official Insider Guide to Selling with Social Media


This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today’s online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal.

This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more.

This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

Table of Contents
Part I: Understanding PayPal for Social Media
1. Learning How PayPal Works
2. Charting the Social Commerce Landscape
3. Choosing PayPal for Social Media

Part II: Choosing Social Media Presence
4. Mapping the Social Media Landscape and Key Websites
5. Planning Your Social Media Brand Presence

Part III: A Social Media Sales Playbook
6. Connecting with Social Media Customers
7. Transforming Social Relationships into Customers
8. Creating Content for Social Media
9. Sharing with Rich Media

Part IV: Monetizing Social media with Paypal
10. Using Promotions to Generate More Sales
11. Evaluating Your Social Media Success
12. Integrating PayPal with Websites
13. Customizing Payment Options with PayPal
14. Securing Your Transactions
15. Using PayPal Tools for Non-Profits
16. 10 Ways to Profit Through Social Media

Book Details

  • Paperback: 216 pages
  • Publisher: Peachpit Press (December 2011)
  • Language: English
  • ISBN-10: 0321804805
  • ISBN-13: 978-0321804808
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