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The Art of the App Store


A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:

  • Setting Your Goals, Costs, and Expectations
  • Researching the App Store Market
  • Knowing Your Customer
  • Plotting the Stages of Development
  • Guidelines and Expectations for Developing Your App
  • Creating Free and Freemium Apps
  • Creating Paid and Premium Apps
  • Adopting Apple’s Approach
  • Riding the Social Networking Wave
  • Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

From the Back Cover
Your one-stop shop for planning, creating, marketing, and maintaining your applications

It takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, finding your niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.

The Art of the App Store:

  • Shows how the App Store has evolved and how to take advantage of the changes
  • Helps you identify potential costs and decide where to invest your time and money
  • Analyzes successful and unsuccessful apps, examines existing niches, and shows how to create successful hybrids
  • Compares the risks and rewards of free, freemium, and premium apps
  • Explains how to advertise and market your free and lite apps
  • Offers tried-and-true advice on marketing your apps through social networks
  • Demonstrates post-launch update strategies to maintain app awareness

Book Details

  • Paperback: 304 pages
  • Publisher: Wrox (November 2011)
  • Language: English
  • ISBN-10: 0470952784
  • ISBN-13: 978-0470952788
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