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Running Lean, 2nd Edition


We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to “pivot” by changing your plan’s course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your “big round” of funding

Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Table of Contents
Part I: Roadmap
Chapter 1. Meta-Principles
Chapter 2. Running Lean Illustrated

Part II: Document Your Plan A
Chapter 3. Create Your Lean Canvas

Part III: Identify the Riskiest Parts of Your Plan
Chapter 4. Prioritize Where to Start
Chapter 5. Get Ready to Experiment

Part IV: Systematically Test Your Plan
Chapter 6. Get Ready to Interview Customers
Chapter 7. The Problem Interview
Chapter 8. The Solution Interview
Chapter 9. Get to Release 1.0
Chapter 10. Get Ready to Measure
Chapter 11. The MVP Interview
Chapter 12. Validate Customer Lifecycle
Chapter 13. Don’t Be a Feature Pusher
Chapter 14. Measure Product/Market Fit
Chapter 15. Conclusion

Appendix. Bonus Material

Book Details

  • Hardcover: 240 pages
  • Publisher: O’Reilly Media; 2nd Edition (February 2012)
  • Language: English
  • ISBN-10: 1449305172
  • ISBN-13: 978-1449305178
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