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How to Create Selling E-Commerce Websites


This e-book steps you through the preparation of your e-commerce projects, showing you what it takes to present merchandise as beautifully and convincingly, and how to run valid and successful A/B and multivariate testing of various designs.

The articles are a selection of the best from Smashing Magazine in 2009 and 2010 dealing with creating e-commerce websites. They have been carefully edited and prepared as a PDF version and versions for ePub and Mobipocket compatible e-book readers, such as the Apple iPad and Amazon Kindle. Some screenshots and links were removed in order to make the book easier to read and to print.

We have put this book together to give you all the information you need for successful e-commerce websites in one fell swoop. Enjoy and good luck with your work!

Table of Contents
In more than 260 pages, you will read articles about:

  • Getting Started With E-Commerce
  • 5 Universal Principles For Successful E-Commerce-Sites
  • 12 Tips for Designing an Excellent Checkout Process
  • How to Engage Customers in Your E-Commerce Website
  • Principles of Effective Search in E-Commerce Design
  • 15 Common Mistakes in E-Commerce Design
  • E-Commerce: Fundamentals of a Successful Re-Design
  • Improve Your E-Commerce Design With Brilliant Product Photos
  • How To Use Photos To Sell More Online
  • Design To Sell: 8 Useful Tips To Help Your Website Convert
  • 7 More Useful Tips To Help Your Site Convert
  • Optimizing Conversion Rates: Less Effort, More Customers
  • Optimizing Conversion Rates: It’s All About Usability
  • Use Conversions To Generate More Conversions
  • The Ultimate Guide To A/B Testing
  • Multivariate Testing: 5 Simple Steps to Increase Conversion Rates

The authors are: Rachel Andrew, Cameron Chapman, James Chudley, Paras Chopra, Peter Crawfurd, Dmitry Fadeyev, Jeffrey Olson, András Rung and Frank Puscher

Book Details

  • Paperback: 263 pages
  • Publisher: Smashing Media (December, 2010)
  • Language: English
Download [28.1 MiB]

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