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Facebook Marketing All-in-One For Dummies


A detailed resource for businesses and individuals seeking to promote goods and services on Facebook

Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns.

  • Successful marketing campaigns today require effective use of social media, especially Facebook
  • This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign
  • Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them

Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

From the Back Cover
Corporation or mom-and-pop shop, your business can grow with Facebook marketing!

Facebook’s platform can turn a business into a living, breathing, one-to-one online marketing machine, so what are you waiting for? These 9 minibooks are a crash course in marketing your business via the most popular social networking site ever. Learn how it works, how to get started, dozens of ideas and techniques, and the signposts of success.

  • Packed with potential — see how one-to-one customer engagement, relationship development, and a new opportunity for customer service can help your business grow
  • Creating your Page — get started on the right foot with the perfect category and fit for your business
  • Stitching things together — link to Twitter, import your blog, and attach photos, videos, and events to your Page
  • Don’t forget the fun — learn how to keep your posts brief, upbeat, and useful; Facebook is about fun
  • Learn to be Liked — explore ways to build visibility, engage your visitors, create incentives for return visits, and get them to click that Like button
  • It pays to advertise — get the scoop on creating effective Facebook ads
  • Is it working? — measure key elements and analyze to see how your marketing is doing

Open the book and find:

  • The basics about Pages and how to set one up
  • What should go into your marketing plan
  • Tips for keeping content fresh and appealing
  • Great ways to engage your community
  • How to expand your existing e-commerce to Facebook
  • Ways to use events and contests
  • Advanced tactics that give you an edge
  • Tools for monitoring and measuring your plan’s success

9 books in 1

  • Joining the Facebook Marketing Revolution
  • Claiming Your Presence On Facebook
  • Adding the Basics
  • Building, Engaging, Retaining, and Selling
  • Understanding Facebook Applications
  • Making Facebook Come Alive
  • Advanced Facebook Marketing Tactics
  • Facebook Advertising
  • Measuring, Monitoring, and Analyzing

Book Details

  • Paperback: 672 pages
  • Publisher: For Dummies (August 2011)
  • Language: English
  • ISBN-10: 0470942304
  • ISBN-13: 978-0470942307
Download [39.9 MiB]

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