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Enterprise Games


Games are playing a crucial role in many successful businesses—not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today’s real-time economy.

It’s not about giving workers a smiley face for producing more widgets. You’ll discover how game mechanics—particularly popular multiplayer video games—provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.

  • Discover why industrial age business structures from the 20th century no longer work
  • Design real-time business collaboration systems, using massively multiplayer online game concepts
  • Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing
  • Understand game dynamics: goals, rules, real-time feedback, and voluntary participation
  • Apply virtual worlds and 3-D animation to business intelligence and data analytics applications

Table of Contents
Chapter 1. Transformation of the Great Game of Business
Chapter 2. Feedback in the Real-Time Economy (Why Games Matter)
Chapter 3. Feedback Systems Drive Business Agility
Chapter 4. New Paradigms and Operating Principles
Chapter 5. Gamification
Chapter 6. A Continuum of Functionality: Simulations to Serious Games
Chapter 7. Massively Multiplayer Online Games and Real-Time Collaboration
Chapter 8. Driving the Great Game of Sales
Chapter 9. Game Mechanics in Products, Services, and User Interfaces
Chapter 10. Environments of Decision
Chapter 11. A Novel Encounter with Big Data
Chapter 12. Game Layer on Top of the World
Chapter 13. Games for Change
Chapter 14. The Future of Work

Book Details

  • Paperback: 216 pages
  • Publisher: O’Reilly Media (September 2012)
  • Language: English
  • ISBN-10: 1449319564
  • ISBN-13: 978-1449319564
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