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Designing for Emotion

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

Table of Contents
Chapter 1. Emotional Design
Chapter 2. Designing for Humans
Chapter 3. Personality
Chapter 4. Emotional Engagement
Chapter 5. Overcoming Obstacles
Chapter 6. Forgiveness
Chapter 7. Risk and Reward

About the Author
Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron spent ten glorious years teaching budding web designers at colleges around the US. Today, he channels his passion for education through The Web Standards Project’s InterACT curriculum. He lives with his wife and son in Athens, Georgia, and is a wannabe barista.

Book Details

  • Paperback: 98 pages
  • Publisher: A Book Apart (2011)
  • Language: English
  • ISBN-10: 1937557006
  • ISBN-13: 978-1937557003
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