Category: Business & Management

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Freemium Economics 0

Freemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of...

Information Management 0

Information Management

Information Management: Gaining a Competitive Advantage with Data is about making smart decisions to make the most of company information. Expert author William McKnight develops the value proposition for information in the enterprise and succinctly outlines...

The Digital Crown 0

The Digital Crown

In 1997, Bill Gates famously said “Content is king.” Since then, the digital marketing world has been scrambling to fulfil this promise, as we finally shift our focus to what consumers really want from our brands:...

Data Stewardship 0

Data Stewardship

Data stewards in business and IT are the backbone of a successful data governance implementation because they do the work to make a company’s data trusted, dependable, and high quality. Data Stewardship explains everything you need...