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Why We Fail

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

Why We Fail will help you:

  1. Understand the key mistakes other teams have made so you don’t repeat them
  2. Turn unavoidable failures into building blocks to be successful
  3. Create a team environment where failures are controlled and valuable

Table of Contents
Chapter 1. Embrace Failure
Chapter 2. Get the Right Experience
Chapter 3. Get the Experience Right
Chapter 4. Platform Follows People
Chapter 5. Design for Reflection
Chapter 6. Generate Critical Mass
Chapter 7. Do the Right Thing
Chapter 8. Cannibalize Yourself
Chapter 9. Why We Fail
Chapter 10. Avoid Failure

Book Details

  • Paperback: 248 pages
  • Publisher: Rosenfeld Media (July 2013)
  • Language: English
  • ISBN-10: 1933820179
  • ISBN-13: 978-1933820170
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