The Facebook Marketing Book


How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it’s a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you’re a marketing and PR professional, an entrepreneur, or a small business owner, you’ll learn about the tools and features that will help you reach specific Facebook audiences. You’ll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

  • Approach Facebook’s complex environment with clear, actionable items
  • Make sense of the social networking world
  • Be familiar with the technologies you need for social network marketing
  • Explore tactics for using Facebook features, functionality, and protocols
  • Learn how to set specific campaign goals
  • Determine which Facebook features are relevant to your campaigns
  • Plan and execute Facebook marketing strategies
  • Measure the results of your campaigns with key performance indicators

Table of Contents
Chapter 1. Introduction to Social Networking
Chapter 2. Facebook Profile Basics
Chapter 3. Facebook Page Basics
Chapter 4. Facebook Group Basics
Chapter 5. Facebook Events
Chapter 6. Facebook Application Basics
Chapter 7. Customizing Your Facebook Page
Chapter 8. Developing a Facebook Content Strategy
Chapter 9. Cross-Promoting Content on Facebook
Chapter 10. Facebook Page Management
Chapter 11. Advertising on Facebook
Chapter 12. Analytics and ROI

Book Details

  • Paperback: 288 pages
  • Publisher: O’Reilly Media (December 2010)
  • Language: English
  • ISBN-10: 1449388485
  • ISBN-13: 978-1449388485
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1 Response

  1. m0y says:

    Thanks!

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