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Social Media and Public Relations


In Social Media and Public Relations, PR veteran Deirdre K. Breakenridge presents focused, actionable best practices for every PR pro, marketer, and strategist: the eight social media skills and mindsets most tightly linked to success right now. Drawing on her unsurpassed experience counseling Fortune 500 companies and other top organizations, Breakenridge shows exactly how to engage today’s sophisticated, socialized customers. This concise, fast-paced book reveals how to integrate social media and PR with other key business functions. Breakenridge helps you:

  • Expand your strategic role: Become the go-to social expert
  • Develop, coordinate, and curate content from all your sources
  • Demolish silos and generate deep internal collaboration
  • Systematically map your audiences’ connections
  • Listen and respond to customers accurately, transparently, and immediately
  • Practice “reputation management on steroids”
  • Don’t just “tolerate” metrics: Drive them
  • Avoid disaster: Build proactive crisis prevention plans that work

Foreword by David Armano, EVP of Global Innovation & Integration for Edelman Digital, and author of the Logic + Emotion blog

“The desire to be strategic about social media and PR is no longer enough–these days you must first master the eight new PR practices laid out by Breakenridge. If you want to sit at the social media strategy table, then read this book. Better yet, make sure you share it!”
–Charlene Li, author of Open Leadership and Groundswell, Founder of Altimeter Group

“Never before has a book explained how PR is evolving like Deirdre Breakenridge’s Social Media and Public Relations: Eight New Practices for the PR Professional. The industry is in turmoil, as the digital era begins to settle and PR is looking for a home among marketing, content, and social media. Breakenridge breaks down eight areas to focus on for both career and business growth, including research, reputation, collaboration, and most importantly, measurement. It’s a must-read for any PR practitioner, no matter level or expertise.”
–Gini Dietrich, CEO of Arment Dietrich, Inc., founder of Spin Sucks Pro, author of Spin Sucks, and coauthor of Marketing in the Round

“I believe that any organization with strong values can succeed in social, and the book Social Media and Public Relations explains how in thoughtful (and necessary) detail. Anyone who tells you social is easy has not done their homework, and understanding the wealth of information in this book will keep them from failing the final exam.”
–George Faulkner, Social Brand Engagement Program, IBM

Book Details

  • Paperback: 176 pages
  • Publisher: FT Press (April 2012)
  • Language: English
  • ISBN-10: 0132983214
  • ISBN-13: 978-0132983211
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