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Internet Marketing with WordPress


With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.

Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.

What you will learn from this book:

  • Define the business objective that will become your blog’s goal
  • Identify your ideal customer
  • Create excellent content that will fulfill their needs
  • Drive customers to your blog
  • How to convert your readers into customers
  • How to constantly analyze and improve your success rate

Approach
The book’s accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions.

Who this book is written for
This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers.

No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.

Book Details

  • Paperback: 112 pages
  • Publisher: Packt Publishing (November 2011)
  • Language: English
  • ISBN-10: 184951674X
  • ISBN-13: 978-1849516747
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