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Card Sorting


Card sorting helps us understand how people think about content and categories. Armed with this knowledge, we can group information so that people can better find and understand it.

In this book, Donna describes how to plan and run a card sort, then analyse the results and apply the outcomes to your project.

Why should you buy this book?

  • You’ll be able to gain the basics quickly and get sorting straight away
  • Your designs will be better and you’ll have more confidence in the outcomes by including card sorting in your projects
  • Even if you have conducted a card sort before, the book will contain plenty of extra tips to make the most of the technique

Why should you buy this book when you can read free articles on the web?

  • The book provides more detail than other resources on the web, all in one place
  • Most of the material on the web tells you how to run a card sort, but not how to analyse the outcomes or really use it in a project. The book focuses on these aspects
  • The book is based on Donna’s experience of applying card sorting to a wide range of projects — successfully and unsuccessfully — so will be full of practical tips and case studies
  • It is much more fun reading stories than boring how-to articles. The book will contain plenty of these.

“This is a wonderful book on a much-needed topic. While card sorting is a basic tool of the trade, it’s previously received short-shrift in any practical publication. Donna’s done an amazing job explaining (in easy-to-understand terms) what every designer, architect, and researcher should know about the ins-and-outs of card sorting. (You might need to buy two copies, because I guarantee someone will borrow your first copy and never return it.)”.”
—Jared M. Spool, CEO and Founding Principal, User Interface Engineering

“This book is a fresh, clear, practical explanation of the value of card-sorting, how to do it, and how to use the results. Spencer mixes step-by-step instructions and good examples with just enough theory. You’ll emerge from this book with new skills to create great user-centered information architectures–and smart responses to tricky questions from pesky stakeholders.”.”
—Tamara Adlin, Founding Partner, Fell Swoop, and co-author of The Persona Lifecycle: Keeping People in Mind Throughout Product Design

“I wish we had this book when we first started doing card sorting. It’s a fantastic handbook that is full of very practical advice and examples from Donna’s extensive experience. We will be recommending it to all our customers.”.”
—Sam Ng, Creator of online card sorting tool OptimalSort

“Donna has put together the definitive work on card sorting, a must have tool for all information architects. If you want to plan, run and analyse your own card sorts, this book has it all.”.”
—Andy Budd, User Experience Director, Clearleft

Book Details

  • Paperback: 162 pages
  • Publisher: Rosenfeld Media (April 2009)
  • Language: English
  • ISBN-10: 1933820020
  • ISBN-13: 978-1933820026
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